STRATEGIC IDENTITY ART DIRECTION

Bubble Planet — Identity Art Direction for Global Experiential Branding.

GET LIFTED TO ICONIC STATUS. Redefining global immersive exhibitions with a bold and strategically engineered visual identity. Creation of a comprehensive visual system and Art Direction that ensured media domination across multiple continents.

Exhibition Hub and Fever, the global producers of Bubble Planet, approached Hank Studio to develop a Strategic Identity Art Direction for a large-scale immersive exhibition voyageant dans le monde entier.

The goal was to create an uncompromisingly bold image that unified a complex operational system—from 360° projections and VR experiences to physical scenography—all while appealing to two audiences: families and adult content creators.

Our mandate was to provide the Visual Identity that served as the operational backbone for all external teams (scenographers, marketing, production) across the globe.

Bringing the Bubble Planet visual system to life required a meticulous execution plan to ensure the identity worked seamlessly from Milano to all subsequent international stops.

Deployment focused on Art Direction that transformed the identity into a global marketing engine:
1. Technological Integration: A 3D-rendered logo was developed to visually integrate with the exhibition’s pervasive immersive technology.

2. Viral Engineering: The Identity Art Direction defined the core visual language (colors, arches) strategically to create the irresistible backdrop for influencers and earned media across international markets.

The project established a strong and memorable global image that achieved its goal: extensive media coverage in every city it visited and overwhelmingly positive reviews from journalists. This success proves that Strategic Art Direction is the engine of high-value experiential marketing.

Invitation Bubble World planet Experience Graphic Design

STRATEGIC IDENTITY ART DIRECTION

Bubble Planet — Identity Art Direction for Global Experiential Branding.

Client

EXHIBITION HUB & FEVER

Services

ART DIRECTION • BRAND IDENTITY • VISUAL CONSULTING

Sector

EXPERIENTIAL MARKETING • IMMERSIVE EXHIBITIONS

Our mandate was to provide the Visual Identity that served as the operational backbone for all external teams (scenographers, marketing, production) across the globe.

Bringing the Bubble Planet visual system to life required a meticulous execution plan to ensure the identity worked seamlessly from Milano to all subsequent international stops.

WE ARE READY TO BEND OVER BACKWARDS TO BRING YOUR PROJECT TO LIFE WITH YOU

RAISE HELL TOGETHER

L’Odyssée du Style

BUMPBIER

RAISE HELL TOGETHER

L’Odyssée du Style

BUMPBIER