Snash is a new generation of healthy and delicious snacks. La Superboite commissioned us to design the new logotype, translating their brand strategy.

We delivered the logotype design based on organic rounded forms. The challenge was to break away from the sanitized codes of the healthy snack industry.

To disrupt this, a diagonal stroke creates a sharp break, serving as a bolt of energy. It reflects the identity: healthy and accessible, yet sharp and unapologetic.

Focus Keyword Intégré: The Artisanal Food Branding project demanded a strong visual response for the logotype.

Beyond the logotype, we developed visual applications (packaging mock-ups and explorations). These images serve to contextualize the logo and demonstrate its full potential.

This refined visual approach was strategically engineered to translate effortlessly into premium urban and social media lifestyles, showcasing the brand's potential for high-end market presence.