BRANDING

BANANA BOAT

GET LIFTED TO CLOUD NINE

Redefining the cannabis experience with a bold and unapologetic identity.

In 2023, Banana Boat, a California-based cannabis brand, approached us to develop a strong and distinctive visual identity, breaking away from the traditional industry codes. The goal was to create a universe that embodies the brand’s free-spirited and unconventional nature while offering a premium and accessible experience.

The identity is built on several key pillars. An iconic and inclusive mascot, featuring a character in a banana costume, embodies the playful and offbeat spirit of Banana Boat. Its simple and expressive design offers great flexibility, seamlessly adapting to various applications such as packaging, merchandising, and brand communication. This concept allows for broad identification, appealing to a diverse audience regardless of age or background, reinforcing the brand's inclusive positioning.

Close-up of cannabis resin texture with metallic dab tool under natural light, Banana Boat photography direction

Banana Boat matchbook design with red mascot illustration, slogan

Animated Banana Boat mascots in banana costumes, showcasing inclusivity and diversity.

Packaging design for Banana Boat cannabis blunts featuring red mascot illustration and bold typographic identity by Hank Studio.

Lifestyle mood photo of a man smoking in a vintage car at sunset, illustrating Banana Boat’s photographic tone of voice.

The logo was designed to convey a strong and friendly personality. Its rounded shape and typography reflect an accessible and human approach while maintaining a striking visual identity that ensures instant recognition. By using a distinctive primary color, the brand anchors its identity within a consistent and easily recognizable visual universe.

The brand's tone of voice is built around an accessible and engaging language. The slogan “Get Lifted to Cloud Nine” perfectly captures the experience Banana Boat aims to deliver: an uplifting, relaxed, and immersive journey. This communication style is lighthearted yet compelling, attracting an audience looking for a different kind of cannabis experience while fostering a sense of community.

The packaging has been designed to balance aesthetics with compliance, focusing on clarity while maintaining a playful and bold approach. The merchandising extends the brand experience by offering lifestyle products that naturally fit into consumers' daily lives, reinforcing its positioning.

The project has established a strong and memorable brand image that distinguishes itself in the California cannabis market.