Our Bold Beer Packaging Design approach was commissioned by Pierre Pol Jack for the Belgian brewery Léopold 7. The goal: capture the raw energy of a Belgian Strong Ale.

The name Bump Bier comes to life both graphically and physically, echoed by a key visual where the word is literally imprinted on skin. This is organized chaos, alive and unapologetic.

Each can acts as a visual outburst, featuring bold type, punchy onomatopoeia, and custom patterns designed to look as loud as the beer tastes.

The entire limited batch sold out ; proof that the design truly left its mark. This striking visual series successfully embodied strength without falling into macho clichés.