Our Brand Collaboration Identity work for the BUDDY BUDDY x OATLY Pop-Up at Printemps Haussmann required fusing both distinct brands into a cohesive identity while reflecting Parisian elegance.

Faced with a tight one-month deadline, the solution was crafting a visual language inspired by Paris's elegance, using an artistic approach that was fresh and reflective of each brand's character. We also oversaw production for merchandise and custom coffee cups, demonstrating adaptability under stringent timelines.

We utilized hand-drawn illustrations and custom logos to swiftly achieve a visually cohesive identity, ensuring rapid approval from both brands and Printemps. Our artistic vision aimed to transcend conventional marketing, embracing art with sophistication and elegance.

A triptych poster series, designed for guerrilla marketing around Paris, played a crucial role in driving attention and high social media engagement. The pop-up’s success highlighted our capacity for rapid, creative execution and strategic brand synthesis under pressure.