HANK STUDIO

BRANDING

OUI OUI

ICE CREAM UNLIKE ANY OTHER 

OUI OUI, an artisanal ice cream maker founded in 2022, reinvents the ice cream experience with vegan creations that blend innovation and simplicity. By combining craftsmanship and creativity, the brand breaks traditional conventions while appealing to customers seeking authenticity and indulgence. OUI OUI offers ice creams that resonate with both refined palates and contemporary expectations, prioritizing bold flavors and an inclusive approach.

 

HANK STUDIO

For this project, we developed a refined and timeless visual identity that embodies the brand's core values: authenticity, boldness, and craftsmanship. The absence of color in the foundational graphic elements enhances the clarity and simplicity of the message, ensuring seamless integration across all media while allowing flexibility for the addition of color when needed. Each element was designed to reflect the brand's duality: sophisticated simplicity and a disruptive spirit.

HANK STUDIO
HANK STUDIO
HANK STUDIO
HANK STUDIO
HANK STUDIO
HANK STUDIO
HANK STUDIO
HANK STUDIO
HANK STUDIO
HANK STUDIO
HANK STUDIO

The created materials include posters, packaging, and signage elements, all designed to ensure perfect visual consistency. We focused on a clear and readable layout structure, enhancing the impact of the message while respecting the brand's essence. This approach allows for maximum flexibility across various media, whether print or digital.

The absence of vibrant colors in the visuals reflects a commitment to sobriety and elegance, while highlighting the brand's core values: quality products that are simple, accessible, and modern. This visual treatment ensures strong recognition, both in urban spaces and on social media platforms.

The visual identity we developed for OUI OUI marks a significant step forward for the brand, providing it with a cohesive and professional presence without compromising its core values. With this thoughtful approach, OUI OUI is now ready to establish itself as a key player in the world of artisanal ice cream.

Client

OUI OUI

Services

Art direction

Graphic Design 

Branding 

Sector

Food and Beverage

 

BRANDING

OUI OUI

ICE CREAM UNLIKE ANY OTHER 

OUI OUI, an artisanal ice cream maker founded in 2022, reinvents the ice cream experience with vegan creations that blend innovation and simplicity. By combining craftsmanship and creativity, the brand breaks traditional conventions while appealing to customers seeking authenticity and indulgence. OUI OUI offers ice creams that resonate with both refined palates and contemporary expectations, prioritizing bold flavors and an inclusive approach.

 

HANK STUDIO

For this project, we developed a refined and timeless visual identity that embodies the brand's core values: authenticity, boldness, and craftsmanship. The absence of color in the foundational graphic elements enhances the clarity and simplicity of the message, ensuring seamless integration across all media while allowing flexibility for the addition of color when needed. Each element was designed to reflect the brand's duality: sophisticated simplicity and a disruptive spirit.

HANK STUDIO
HANK STUDIO
HANK STUDIO
HANK STUDIO
HANK STUDIO
HANK STUDIO
HANK STUDIO
HANK STUDIO
HANK STUDIO

The created materials include posters, packaging, and signage elements, all designed to ensure perfect visual consistency. We focused on a clear and readable layout structure, enhancing the impact of the message while respecting the brand's essence. This approach allows for maximum flexibility across various media, whether print or digital.

The absence of vibrant colors in the visuals reflects a commitment to sobriety and elegance, while highlighting the brand's core values: quality products that are simple, accessible, and modern. This visual treatment ensures strong recognition, both in urban spaces and on social media platforms.

HANK STUDIO
HANK STUDIO

The visual identity we developed for OUI OUI marks a significant step forward for the brand, providing it with a cohesive and professional presence without compromising its core values. With this thoughtful approach, OUI OUI is now ready to establish itself as a key player in the world of artisanal ice cream.

Client

OUI OUI

Services

Art direction

Graphic Design 

Branding 

Sector

Food and Beverage