Black Oui Oui ice cream logo in playful, melting typography, surrounded by slogans “Ice cream for all unlike any other” and “Vegan artisanal ice cream that breaks the rules.”

BRANDING

OUI OUI

ICE CREAM UNLIKE ANY OTHER 

OUI OUI, an artisanal ice cream maker founded in 2022, reinvents the ice cream experience with vegan creations that blend innovation and simplicity. By combining craftsmanship and creativity, the brand breaks traditional conventions while appealing to customers seeking authenticity and indulgence. OUI OUI offers ice creams that resonate with both refined palates and contemporary expectations, prioritizing bold flavors and an inclusive approach.

 

Street mockup showing Oui Oui posters pasted on a wall, featuring ice cream visuals, the bold “Sweet moments for sweet people” and “Cool treats for cool kids” taglines, alongside the Oui Oui logo.

For this project, we developed a refined and timeless visual identity that embodies the brand's core values: authenticity, boldness, and craftsmanship. The absence of color in the foundational graphic elements enhances the clarity and simplicity of the message, ensuring seamless integration across all media while allowing flexibility for the addition of color when needed. Each element was designed to reflect the brand's duality: sophisticated simplicity and a disruptive spirit.

Oui Oui Glacier poster with playful ice cream cone illustration and brand identity design.
Oui Oui small pink ice cream cup with brand logo and the slogan
Oui Oui Glacier A-board street sign with playful ice cream cone illustration and brand identity.
Oui Oui Glacier logo with illustrated ice cream mascot character wearing a cap.
White Oui Oui branded shipping box with bold black logo and playful typographic details on the sides.
Oui Oui Glacier typographic compositions with playful slogans and brand identity.
Poster design for Oui Oui featuring the mascot, the bold message “Cool treats for cool kids,” and the tagline “Ice cream for all unlike any other.”
Chocolate ice cream cone under the Oui Oui logo with the tagline “Ice cream for all unlike any other” and the address 34 Rue du Fort.
Poster design for Oui Oui, with the smiling ice cream mascot at the top, bold black typography reading “SWEET MOMENTS FOR SWEET PEOPLE,” and the curved tagline “ICE CREAM FOR ALL UNLIKE ANY OTHER” at the bottom.
Two pink Oui Oui ice cream tubs with white lids, featuring bold black logo typography, playful drippy mascot shapes, and the tagline “Ice cream for all unlike any other” printed around the lid.
Concept design of Oui Oui ice cream shopfront with logo and playful typography on the windows and entrance door.

The created materials include posters, packaging, and signage elements, all designed to ensure perfect visual consistency. We focused on a clear and readable layout structure, enhancing the impact of the message while respecting the brand's essence. This approach allows for maximum flexibility across various media, whether print or digital.

The absence of vibrant colors in the visuals reflects a commitment to sobriety and elegance, while highlighting the brand's core values: quality products that are simple, accessible, and modern. This visual treatment ensures strong recognition, both in urban spaces and on social media platforms.

The visual identity we developed for OUI OUI marks a significant step forward for the brand, providing it with a cohesive and professional presence without compromising its core values. With this thoughtful approach, OUI OUI is now ready to establish itself as a key player in the world of artisanal ice cream.

Client

OUI OUI

Services

Art direction

Graphic Design 

Branding 

Sector

Food and Beverage

 

BRANDING

OUI OUI

ICE CREAM UNLIKE ANY OTHER 

OUI OUI, an artisanal ice cream maker founded in 2022, reinvents the ice cream experience with vegan creations that blend innovation and simplicity. By combining craftsmanship and creativity, the brand breaks traditional conventions while appealing to customers seeking authenticity and indulgence. OUI OUI offers ice creams that resonate with both refined palates and contemporary expectations, prioritizing bold flavors and an inclusive approach.

 

Street mockup showing Oui Oui posters pasted on a wall, featuring ice cream visuals, the bold “Sweet moments for sweet people” and “Cool treats for cool kids” taglines, alongside the Oui Oui logo.

For this project, we developed a refined and timeless visual identity that embodies the brand's core values: authenticity, boldness, and craftsmanship. The absence of color in the foundational graphic elements enhances the clarity and simplicity of the message, ensuring seamless integration across all media while allowing flexibility for the addition of color when needed. Each element was designed to reflect the brand's duality: sophisticated simplicity and a disruptive spirit.

Oui Oui Glacier poster with playful ice cream cone illustration and brand identity design.
Oui Oui small pink ice cream cup with brand logo and the slogan
Oui Oui Glacier A-board street sign with playful ice cream cone illustration and brand identity.
Oui Oui Glacier logo with illustrated ice cream mascot character wearing a cap.
White Oui Oui branded shipping box with bold black logo and playful typographic details on the sides.
Oui Oui Glacier typographic compositions with playful slogans and brand identity.
Poster design for Oui Oui featuring the mascot, the bold message “Cool treats for cool kids,” and the tagline “Ice cream for all unlike any other.”
Chocolate ice cream cone under the Oui Oui logo with the tagline “Ice cream for all unlike any other” and the address 34 Rue du Fort.
Poster design for Oui Oui, with the smiling ice cream mascot at the top, bold black typography reading “SWEET MOMENTS FOR SWEET PEOPLE,” and the curved tagline “ICE CREAM FOR ALL UNLIKE ANY OTHER” at the bottom.

The created materials include posters, packaging, and signage elements, all designed to ensure perfect visual consistency. We focused on a clear and readable layout structure, enhancing the impact of the message while respecting the brand's essence. This approach allows for maximum flexibility across various media, whether print or digital.

The absence of vibrant colors in the visuals reflects a commitment to sobriety and elegance, while highlighting the brand's core values: quality products that are simple, accessible, and modern. This visual treatment ensures strong recognition, both in urban spaces and on social media platforms.

Two pink Oui Oui ice cream tubs with white lids, featuring bold black logo typography, playful drippy mascot shapes, and the tagline “Ice cream for all unlike any other” printed around the lid.
Concept design of Oui Oui ice cream shopfront with logo and playful typography on the windows and entrance door.

The visual identity we developed for OUI OUI marks a significant step forward for the brand, providing it with a cohesive and professional presence without compromising its core values. With this thoughtful approach, OUI OUI is now ready to establish itself as a key player in the world of artisanal ice cream.

Client

OUI OUI

Services

Art direction

Graphic Design 

Branding 

Sector

Food and Beverage