ANNIVERSARY CAMPAIGN

Goûte Mes Disques, 15 years | Visual Identity Conception for the Tour

15 YEARS OF GOOD TASTE AND BAD FAITH. A vibrant visual concept, adaptable across a series of tour posters, combining the legacy of a bold independent media with the dynamism of the live music scene.

Declared a source of cultural information of public interest since 2008, Goûte mes Disques celebrates 15 years of sharp taste and free speech. For this anniversary, our mission was to deliver Graphic Design for Media, conceiving a flexible and impactful visual identity for a series of concerts held in iconic venues (Brussels, Liège, Paris).

The challenge was to embrace the musical diversity (Hip-hop, Electro, Rock) while conveying the rhythm and movement characteristic of live music. We structured the design around a bold typography for the "15 ANS" and integrated the strong editorial tagline, "15 ANS DE BON GOÛT ET DE MAUVAISE FOI", interrupted by the slanted silhouette of a vinyl, evoking a spinning record.

The concept was deployed across multiple posters for each city, with a color palette tailored to the musical genre and dedicated space for the lineup. This approach ensured a distinct and adaptable promotional experience for every event.

The visual identity was also adapted for Social Media (SoMe) communication. We ensured the coherence of the graphic and typographic concept across all platforms, maximizing the tour's online visibility. This project reinforced Goûte mes Disques' brand image as a bold and essential cultural media outlet.

ANNIVERSARY CAMPAIGN

Goûte Mes Disques, 15 years | Visual Identity Conception for the Tour

15 YEARS OF GOOD TASTE AND BAD FAITH. A vibrant visual concept, adaptable across a series of tour posters, combining the legacy of a bold independent media with the dynamism of the live music scene.