Snash is a new generation of healthy and delicious snacks. As part of its rebranding, La Superboite agency commissioned us to design the new logotype, translating their brand strategy. We delivered the logotype design based on organic rounded forms.

The challenge was to break away from the sanitized codes of the healthy snack industry, while remaining true to Snash's accessible and energetic personality.

The logo had to remain simple, friendly, and instantly recognizable. To disrupt this, a diagonal stroke creates a sharp break, serving as a bolt of energy. It reflects the identity: healthy and accessible, yet sharp and unapologetic.

The Healthy Snack Branding project demanded a strong visual response for the logotype.

Beyond the logotype, we developed visual applications (packaging mock-ups, explorations). These images serve to contextualize the logo and demonstrate its full potential.

These proposals demonstrate how the logotype adapts effortlessly while asserting Snash's vibrant voice in the healthy snack market.