BRANDING

LES TABLES DE JOSÉPHINE

A REFINED UNIVERSE TO ELEVATE THE ART OF THE TABLE STYLING

Les Tables de Joséphine is a styling and ambiance design studio that redefines table decoration through unique and immersive experiences. Blending sophistication with adventure, the brand caters to a clientele seeking elegance and originality. When Joséphine approached us, she wanted a strong, memorable visual identity that reflected both her passion for table styling and her commitment to responsible consumption.

MacBook showing the Les Tables de Joséphine website homepage with “Collection Diptère” and tagline “Make it Memorable.”

Our approach embraced the brand’s duality, balancing classic and contemporary, opulence and simplicity, refinement and conviviality. Inspired by haute couture and Mediterranean aesthetics, the visual identity features a vibrant palette reminiscent of travel and craftsmanship, setting the brand apart with a warm yet bold presence.

Static preview of the Les Tables de Joséphine website in mobile format, showing the responsive design and branding.

Flyer backside for Les Tables de Joséphine showing four illustrated services: creative consulting, tableware rental, workshops, and event decoration, on a white background with yellow fabric underneath. Veux-tu que je fasse aussi la version SEO en français, comme tu avais demandé pour certaines images précédentes, afin d’optimiser le référencement bilingue ?

Packaging concept for Les Tables de Joséphine—three colorful boxes (red, orange, lilac) with logomark and slogan on a white cabinet.

The logo embodies this essence: a sophisticated typeface merging classic and modern influences, reminiscent of couture houses and fine dining prestige. The emblem, a monogram of “JO” within a Mediterranean inspired cartouche, serves as a strong, recognizable signature, ensuring a cohesive and refined visual identity.

Les Tables de Joséphine’s brand voice is bold, sophisticated, and subtly subversive, infused with British wit. This approach fosters a deeper connection with its audience appealing to those who seek both quality and a compelling aesthetic and invites them into a world where every detail is meticulously curated.

Beyond the logo and colors, the brand identity extends to every touchpoint. Packaging plays with textures and colors to reflect its elegance, while labels and printed materials feature haute couture inspired finishes. The storefront and signage immediately immerse customers in a refined, inspiring atmosphere. Every asset strengthens the brand’s presence and storytelling.

This strategy ensures a cohesive, immersive identity aligned with Joséphine’s vision. More than a visual concept, it’s a living experience that evolves with its audience.

Client

Les Tables de Joséphine

Services

Art direction

Graphic Design

Branding

Sector

Tableware & Event Table Decoration

BRANDING

LES TABLES DE JOSÉPHINE

REFINED UNIVERSE TO ELEVATE THE ART OF TABLE STYLING

Our approach embraced the brand’s duality—balancing classic and contemporary, opulence and simplicity, refinement and conviviality. Inspired by haute couture and Mediterranean aesthetics, the visual identity features a vibrant palette reminiscent of travel and craftsmanship, setting the brand apart with a warm yet bold presence.

Beyond the logo and colors, the brand identity extends to every touchpoint. Packaging plays with textures and colors to reflect its elegance, while labels and printed materials feature haute couture-inspired finishes. The storefront and signage immediately immerse customers in a refined, inspiring atmosphere. Every asset strengthens the brand’s presence and storytelling.

This strategy ensures a cohesive, immersive identity aligned with Joséphine’s vision. More than a visual concept, it’s a living experience that evolves with its audience.