Buddy Buddy blends specialty coffee with nut butters, 100% plant-based.Commissioned to announce the Paris venue, we were given real creative freedom by founders Matt & Julien with one rule: keep the core intact. We built a diptych campaign pairing product and message: clear, warm, instantly legible. Hand-made elements were digitised into a full set of assets: campaign logos and illustrations, diptych posters, web and SoMe visuals, and press materials.

Over 1,000 posters were pasted across Paris in a guerrilla run, while the same visuals carried through online and into press.
The two series followed the cadence of the launch: first to signal the arrival, then to mark day one, so the energy held in the street and on screen. The campaign drew coverage (incl. Mint Magazine), sparked a collaboration with COMMON PARIS, extending the life of the opening.