Animated GIF showing the Snash logo design evolution from sketch to grid, monochrome, shadow effect, and final packaging application by Hank Studio

VISUAL IDENTITY, PACKAGING

SNASH ENERGY BALLS

 

Healthy doesn’t have to be boring

Context

Snash is a new generation of healthy yet delicious snacks, built on plant-based and natural ingredients. As part of its rebranding, the agency La Superboite commissioned us to design the new logotype, translating the brand strategy they had developed into a strong visual identity.

 

Snash logo design – bold black wordmark on blue background
Snash logo design with bold black-and-white typography and shadow effect on blue background

Challenge

The task was to break away from the sanitized codes of the healthy snack industry while staying true to Snash’s accessible and energetic personality. The logo had to be bold enough to stand out in a competitive market, while remaining simple, friendly, and instantly recognizable.

Snash logo billboard mockup with Almond & Coconut plant-based energy balls, showing athlete in blue sportswear next to advertisement
Stack of Snash plant-based energy balls packaging – Almond & Coconut flavor
Stack of Snash plant-based energy balls packaging – Pecan & Pistachio flavor
Stack of Snash plant-based energy balls packaging – Cashew & Red Fruits flavor

Creative response

We designed a logotype built on organic rounded forms that echo the plant-based essence of the product. Cutting through this softness, a diagonal stroke doubles as a lightning bolt, channeling energy, speed, and attitude. The interplay between these two elements reflects Snash’s identity: healthy and approachable, yet sharp and unapologetic.

Snash Logo in motion, white and black background

In context

Beyond the logotype, we developed visual applications to help the brand and its partners project how it could live in the real world. From packaging mockups to dynamic visual explorations, these proposals demonstrate how the logo adapts seamlessly across contexts while asserting Snash’s vibrant voice.

Client

La Superboite (for Snash)

Services

Logotype Design

Creative Direction

Brand Application (packaging mockups) 

Sector

Food & Beverage

Healthy Snacking

Animated GIF showing the Snash logo design evolution from sketch to grid, monochrome, shadow effect, and final packaging application by Hank Studio

VISUAL IDENTITY, PACKAGING

SNASH ENERGY BALLS

 

Healthy doesn’t have to be boring

Context

Snash is a new generation of healthy yet delicious snacks, built on plant-based and natural ingredients. As part of its rebranding, the agency La Superboite commissioned us to design the new logotype, translating the brand strategy they had developed into a strong visual identity.

 

Snash logo design – bold black wordmark on blue background
Snash logo design with bold black-and-white typography and shadow effect on blue background

Challenge

The task was to break away from the sanitized codes of the healthy snack industry while staying true to Snash’s accessible and energetic personality. The logo had to be bold enough to stand out in a competitive market, while remaining simple, friendly, and instantly recognizable.

Snash logo billboard mockup with Almond & Coconut plant-based energy balls, showing athlete in blue sportswear next to advertisement
Stack of Snash plant-based energy balls packaging – Almond & Coconut flavor
Stack of Snash plant-based energy balls packaging – Pecan & Pistachio flavor
Stack of Snash plant-based energy balls packaging – Cashew & Red Fruits flavor

Creative response

We designed a logotype built on organic rounded forms that echo the plant-based essence of the product. Cutting through this softness, a diagonal stroke doubles as a lightning bolt, channeling energy, speed, and attitude. The interplay between these two elements reflects Snash’s identity: healthy and approachable, yet sharp and unapologetic.

Snash Logo in motion, white and black background

In context

Beyond the logotype, we developed visual applications to help the brand and its partners project how it could live in the real world. From packaging mockups to dynamic visual explorations, these proposals demonstrate how the logo adapts seamlessly across contexts while asserting Snash’s vibrant voice.

Client

La Superboite (for Snash)

Services

Logotype Design

Creative Direction

Brand Application (packaging mockups) 

Sector

Food & Beverage

Healthy Snacking