Outdoor flags designed by Hank Studio for Vitaevino, displaying the campaign identity “Defend Wine Culture and Conviviality” on bold red and cream banners.

BRANDING

VITÆVINO

DEFEND WINE CULTURE AND CONVIVIALITY

Championing the cultural and social value of wine with a bold and adaptable identity.

In 2024, VITÆVINO, a European initiative led by the wine community, approached us to develop a strong and versatile visual identity. The mission: differentiate between excessive alcohol consumption and the moderate, cultural appreciation of wine. In an era of increasing regulations, the campaign needed to advocate for wine as part of a balanced lifestyle while celebrating its deep-rooted traditions of conviviality and heritage.

Large conference screen showing Vitaevino campaign visuals with the slogan “Defend Wine Culture and Conviviality” in a theater setup.

The identity is built on several key pillars.The typographic system plays on contrast, balancing a structured, authoritative typeface with a more expressive, handwritten touch. This creates a dialogue between heritage and advocacy, reinforcing the campaign’s message with both credibility and emotional resonance.

The logo and visual language were designed for adaptability, ensuring impact in both institutional environments(European conferences, legislative discussions) and public engagement (awareness campaigns, social media activations). Minimalist iconography and a modular design system allow for seamless integration across multiple touchpoints.

Press pass design for Vitaevino events, created by Hank Studio, featuring bold red typography and custom branding.

Concept invitations for Vitaevino campaign events, designed by Hank Studio, combining bold typography, wine imagery, and the slogan “Defend Wine Culture and Conviviality.”

The color palette, featuring a signature red and cream, directly references wine labels and the warmth of the terroir. A secondary palette was introduced to support clear information hierarchy, ensuring effective communication across both institutional and public-facing campaigns.

Instagram story designs for Vitaevino campaign, created by Hank Studio, highlighting wine culture, moderation, conviviality, and statistics on wine industry challenges.

The project has established a cohesive and impactful brand identity, bridging the gap between advocacy and accessibility. VITÆVINO is more than a campaign, it’s a movement that defends wine as a symbol of culture, conviviality, and shared history.

Client

VITÆVINO

Services

Art direction

Graphic Design

Branding

Sector

Viticulture, Sensibilisation

BRANDING

VITÆVINO

DEFEND WINE CULTURE AND CONVIVIALITY

Championing the cultural and social value of wine with a bold and adaptable identity.

The identity is built on several key pillars. The typographic system plays on contrast, balancing a structured, authoritative typeface with a more expressive, handwritten touch. This creates a dialogue between heritage and advocacy, reinforcing the campaign’s message with both credibility and emotional resonance.

The communication strategy extends across multiple platforms. In institutional settings, bold banners and conference displays drive visibility in key policy discussions. On social media, the campaign delivers clear, data-driven messages, using infographics and compelling storytelling to highlight the economic and cultural importance of wine. The branding is also embedded in merchandising, from tote bags to essential wine accessories, offering tangible touchpoints that bring the message into daily life.